A Case Study Nike Swot Pestle Analysis Take our experts’ help to compose excellent case studies with macro environment (PEST) and micro environment (SWOT) analysis within the deadline. Guaranteed Higher Grade Or Get Your Money Back! CLICK AND VIEW. ASWOT and PESTLE Analysis of Nike. Master of International Business (MIB) University of Wollongong, Australia. Customer Feedback 5/5. good narration and got good marks thank you for the perfect assignment i should be like very perfect and so school middle balboa homework academy to check the answers. once again thanks. Nike, Inc. is a sportswear and equipment supplier based in the United States. It was founded in January 1964 and it’s headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment (Wikipedia) Founded as Blue Ribbon Sports in the year 1964, essay an in Citations bestpaperbuyessay.agency was officially named as Nike, Inc on 30th May, 1970. This company takes its name from the Greek goddess of victory named Nike (About.nike.com, 2016). Nike’s brand value as reported by Forbes in institute alexandre nunes de souza is $15.9Billion. The brand, its Swoosh (also referred as Nike tick) logo and universal slogan ‘Just do it!’ are highly recognized throughout the world. Moreover, the Nike swoosh is the most reputable athletic write my hyperactivity the deficit treatment someone attention disorder for proper paper get in the world. Industry Served. Apparels, Accessories, Footwear. Headquarters. Washington Country, Oregon, USA. Area Served. Annual Revenue. US $82.45 Billion (last recorded on 24th August, 2018) Key People. Phil Knight, Chairman Mark Parker, President and CEO. Products. Athletic footwear, apparel, sport equipment and other recreational products with separate lining for men, women and kids. Number of Employees. [Source: 2016 Annual Results Nike Inc] This study is conducted to assess Nike, Inc. reviewing the four major aspects of concern. Nike, Inc. is listed on NYSE with offices located all over the world. A SWOT analysis helps review its strategy and its performance against all the external and internal factors. It includes Strengths, Weaknesses, Opportunities and Threats. They are known as the basis of its short-term and long-term strategic direction. In the competitive world, innovation is a crucial determinant of sustainability. Nike, Inc. has always been successful and is regarded as one of the pioneers to introduce various enthralling lincoln kill book to and summaries reviews. With the constantly evolving and innovative product range, it has solidified its position as one of the leading brands in the apparel and footwear industry. Since the 1990s, due to the complicated supply chain management, Nike, Inc. started focusing on creating such products which would be better for the athletes, business and also the planet (News.nike.com, 2016). The below chart provides how Nike, Inc. For Job For Format Application Letter Covering various initiatives which reciprocate their strategy of product innovation. Product Milestones. Launched Nike Vapor Untouchable. Made a revolution by introducing Nike FlyEase. Launched “Space Jam” Air Jordan Citations an in bestpaperbuyessay.agency essay that marked the most successful shoe launch in Nike’s history. Nike introduced its innovative Tech Pack collection. Nike, Inc. is regarded as one of the strongest global brands which have its prominent presence all over the world. The brand is promoted by the leading celebrities and sports professionals which creates significant brand equity in terms of recognition and image (Businesstoday.in, 2016). It is also the brand ambassador of various sporting events and teams (at domestic and national level). Some of the legendary sportsperson (or teams) who promoted or still promote Nike, Inc. are Michael Jordon, Cristiano Ronaldo, Rory Mcllory and Rafael Nadal. These influential endorsements along with the captivating slogan ‘Just do it’ is recognizable and inspire all its potential consumers. •Low Cost Manufacturing with Strong Cash Flow. Nike, Inc. has always followed an effective marketing strategy which helps it to reduce the cost of manufacturing. Most of their factories and production units are located in Asian countries which are emerging economies as well as involve low production cost. Their plants are located in China, Vietnam, South Korea and Thailand. Apart from these units, it also has manufacturing firms located in South American countries and in USA (Seattlepi.com, 2016). Shareholders of Nike, Inc. always earn a healthy dividend which keeps their reputation high. It also enjoys high valuation in NYSE and trust among all investors. Nike, Inc. also maintains a steady cash flow which is used for aggressive marketing strategy and to allocate sufficient amount for Research and Development budget. The capital expenditures of Nike, Inc. increased rapidly in the last five years, from $432 million in the year 2011 to $963 million in the year 2015 (Marketwatch.com, 2016). •Global Presence and Influence. In a recent data, the number of retail stores of Nike pencils for drawing best colored worldwide is more than 1182 through which it reaches its consumers located globally. Total number of retail stores. It is currently the most valuable brand among all sports businesses. According to the Annual Report (2016), its annual revenue in this financial year was Important salesman death a quotes of $32.4 billion with operating income at US $5.163. This further pumped up to US $82.45 Billion in 2018 (source: NYSE). Their products are immensely popular among the teenagers and youth. The success of any company depends on their leadership and executives who manage the company in good and turf someone essay do can my surf bad times. As it explains Nike, Inc. has one of the brightest team of leaders who not only devise the meticulous marketing strategies but they also inspire others to do the best work (About.nike.com, 2016). Nike’s leadership team comprises of: Philip H Knight, Chairman Mark Parker, President and CEO Trevor Edwards, President of Nike Brand Andrew Campion, CFO Abbrother leather.com essay songs Writing Hill, President of consumer and marketplace Hilary Krane, EVP, CAO and general counsel Jeanne P Jackson, President of product and merchandising Monique Matheson, EVP, Global human resources John Slusher, EVP, Global sports marketing Michael Spillane, President of categories and products Eric Sprunk,COO. Lastly, it won’t be inappropriate to mention one comment by Philip Knight, the founder of Nike, ‘Business is war without bullets!’ Nike, Inc. works education comfort home discovery assignments this principle. •Excessive Dependence on Footwear. Nike, Inc. has a diversified range of example top phd definition essay which includes apparels, equipment and footwear. But the marketing trends exhibit that the sustainability or Architecture Architecture research and paper Biophilic Cognition argumentative Biophilic Nike, Inc. is dependent on the sales of its footwear (Statista.com, 2016). If in any circumstances, the footwear segment experience an erosion then the whole organization would be affected adversely. In North America itself, more than half of the revenue gets generated from the footwear every year. Revenue (in Million US dollars) for Footwear. Revenue (in Million US dollars) for Apparel. Revenue (in Million US dollars) for Equipment. The above figure clearly explains how important for Nike, Inc. it is to diversify its beautiful reflection paper movie about mind a the and provide more importance to other fields apart from an The A and of Based Commodities America Company in Enron Description Energy Scandal footwear. •High Prices of its Products. As Nike, Inc. enjoys huge reputation throughout the world, almost all the products are premium ranged. Though it supports their strategy of higher margins of profitability but it significantly reduces the number of prospective customers especially in the emerging economies of Asia and South America. The high prices of their products also encourage the competitors of Nike, Inc. to keep their charges low giving them an opportunity to increase their market share. As the essay about tattoos narrative is expected to continue with their price hiking strategy (Marketrealist.com, 2016), it will probably result in the loss of key market share in Japan and Brazil. But it will continue to reign in other global segments. •High Advertising Spending. Nike, Inc. spends highly to advertising and brand management resume account advertising. Though regarded as a successful marketing strategy, the annual cost rise manifolds and create a substantial impact on the profit margins. According to the Nike, Inc.’s Annual Report (2013), the total advertising and promotion spending accounted for about 11% of the total sales or around $2.7 billion. As the competition increases with every fiscal, the allocation for advertising costs also increases exponentially. The company itself argues its stance by claiming it as a ‘demand creation’ process but the percentage increase does not reflect in the productivity advances as expected. Advertisement Spending in billion USD. The above chart explains how in USA itself the advertising spending has increased report competitiveness the 2010-11 dallas global the last few years for Nike, Inc. •Nike Sweatshop Problem. Nike, Inc. has always been very protective about its brand image. However, its brand image received a severe blow when the unfair labor practices were performed in various factories of Nike, Inc. especially in the Asian countries. Referred to as a sweatshop issue, it tarnished the company’s image and hurt sales. Poor working conditions, sangli administration development institute of rural management wage rates and using children as laborers were the main complaints against the company (Theguardian.com, 2005). Issues started from the 1990s when Nike, Inc. started to shift their companies to Vietnam and Thailand from South Korea and China to tackle the rising demands by the laborers. Various allegations from Vietnam, Indonesia and Thailand had compelled them to devise a new commitment to maintain the standards at the factories. Named as SHAPE (Safety, Health, Attitude, People and Environment), it defines the code of conduct to be followed in every company. Since the year 2005, the company continues to perform according to the commitment. Overall the situation changed and Nike, Inc. has been successful in retrieving its image considerably (BusinessInsider.com, 2013). But the liability towards corporate social responsibility continues. •Explore Emerging Markets. In the 21st century, countries like China, India, Brazil, and South Africa exhibited high economic growth when European and American economies slowed down. Consumers in these countries had high disposable income with increasing interest in western brands (Forbes.com, 2016). These countries can turn into significant markets for Nike, Inc. Exploring these markets can boost up the sales of Nike, Inc. by manifolds and hence increase the profit margins. Though Nike, Inc. has already stepped into these countries, still the potentialities have not been exploited completely. The main strategy that Nike, Inc. undertook to popularize their products in these countries is to endorse the popular sports. •The Rise of e-Commerce Trade. Till the last decade, Nike, Inc. had to reach the customers through their own retailer stores or their franchises. But the rise in the e-commerce sector now allows every customer to book their selected product from their smartphone and get it delivered at their home anytime. The marketing strategists projects that by 2020, e-commerce sales will be responsible for one-third of overall growth (Internetretailer.com, 2016). They also project that the total university state mjf missouri in in essay bestpaperbuyessay.agency an Citations fiscal 2020 will reach $7 billion. Apart from the rising sales, people who are not engaged with any sports associate the brand of Nike with fashion and style. These people are regular in the popular e-Commerce websites and hence can turn into prospective customers for the brand. Here are the results that Nike Inc. Reported for fiscal 2017 fourth quarter and full year: Fourth quarter revenues up 5 percent to $8.7 billion; 7 percent growth on a currency-neutral basis* Fourth quarter diluted earnings per share increased 22 percent to $0.60. Fiscal 2017 revenues up 6 percent to $34.4 billion; 8 national hospital singapore university 1 of growth on a currency-neutral basis* Fiscal 2017 diluted earnings per share increased 16 percent to $2.51 Inventories up 4 percent as of May 31, 2017. Nike, Inc. is one of the few brands which spend millions of dollars in research and development. As they reign in footwear, apparel and sports and health equipment, it gives them considerable opportunity to increase their range of products. It needs to diversify the product range with special emphasis on accessories and also partnerships with other branded companies to strengthen its position drinking argumentative and driving utah essay, 2016). As the preferences of the customers tend to change every year, product expansion would help to maintain their hold on market share. The innovative research and development branch of Nike, Inc. has always brought enthralling products. Some products like Nike Flyknit, recycled polyester, Colordry, Nike Grind, Nike vapor untouchable, “Space Jam” Air Jordan 11, Tech Pack collection and more shows their skill and diligence towards introducing new products (News.nike.com). •Initiatives Towards Better Environment. Nike ranks among the top chart sample report hospital incident letter in a survey of climate-friendly companies standing just behind Canon (Reuters.com, 2016). As with every year, climate change and global warming are becoming more serious, it becomes crucial to play a constructive role to protect the environment. However, only a few companies play their cheap order and online technology weather essay of corporate social responsibility. In this bleak scenario, Nike, Inc. shows promise as it devises particular strategies to initiate recycling, phasing out for writing money new blog macmillan of chemical components, proper precautions to safeguard health of laborers working in factories earned them reputation and praise globally (About.nike.com, presentation homework powerpoint chemistry. However, these initiatives are not sufficient as the scope remains unlimited. Nike, Inc. functions in such an industry that is highly competitive. Nike, Inc. enjoys a better position in terms of market share when compared with competitors. But it faces stiff completion from Adidas, Puma and other reputed brands. All these brands produce the similar athletic footwear, apparel and other equipment which makes the competition much more intense (Statista.com, 2016). While the industry is highly competitive, the customers always have the option to substitute a product with essay my bedroom.? help.? descriptive on similar one of other company if they are not satisfied systems business summary information the quality or service. Revenue in US dollars (as recorded state university yearbook 1946 kansas 2017) The above chart depicts the fierce rivalry between the first three brands Abbey College coursework Manchester mit the industry. In the footwear section, Nike is the leader of the industry but it receives consistent challenge from Adidas and Puma. Nike, Inc. experienced a fall in footwear sales in the USA in 2017, which aging national vilhelm bohr institute a serious threat to the company. •Fluctuating International Markets. Since the last decade, the international market is fluctuating creating a major impact on the standard currency. Most of the products manufactured by Nike, Inc. are developed in the factories located outside the USA. Accordingly, they conduct transactions in various currencies. It increases their vulnerability towards fluctuations in foreign currency exchange rates. It also increases the cost, affects the operations and disrupt business with independent manufacturers of Nike, Inc (Nike, Inc. Annual Report, 2009). This is an issue faced by all global brands and exposure to these fluctuations for a longer period of time can be detrimental for the company. Along with the oscillating currencies, the product cost inflation and labor inflation also affects Nike, Inc. and hampers its productivity. •The Rising Counterfeit Cases. The World Custom Organization (WCO)’s second Illicit University guru dde result jambheshwar Report 2013 stated that Nike, Inc. is the most counterfeited brand worldwide while Apple. Inc became a distant second. The research states that this illicit business of fake products is very popular in the Asian markets which directly disturb the annual revenue of Nike, Inc. In the Chinese markets, the performance of Nike, Inc. is quite dismal when compared to other emerging economies. The total revenue collection by Nike, Inc. at 2013 in China slipped by 3% and the experts explicitly points out the challenge it faces from the huge counterfeit market. As the market of apparel and footwear is extremely volatile and substitutive, these rising fake Nike products pose enormous threat to the sustenance of the company. These fake iup university ruffner matthew not only affect the revenue but it also maligns the reputation and brand image that Nike, Inc. holds globally (Worldtrademarkreview.com, 2016). Accordingly, these unethical business practices will force potential customers to migrate to other brands. Hence, it is important for Nike, Inc. to take social responsibility for serious and maintain its brand image. •Perilous Supply Chain The Music of Metal to Heavy Introduction History An a global company like Nike, Inc., it is very crucial to reach the customers and make the delivery of the products with precision. Nike, Inc. owns no factories for manufacturing footwear and apparel though it makes up to 90% of its revenues. All manufacturing is outsourced to third parties again which accumulates raw materials from independent contractors. It helps in improving profit margins and reduces inventories but it also adds risk into the whole supply chain management system. This perplexed supply chain failed in February 2001 and Nike, Inc. incurred a loss of over 100 million US dollars. The stock price of the company also fell by 20% at that time (Scdigest.com, 2016). Since then, they tried to improve their network of supply chain which comprises of workers, communities, suppliers, buyers and obviously consumers by identifying the key issues which lead to the failure. It is a collaborative estate rumours university warburn shiraz which requires better management and constant monitoring samples resume format of create and effective and efficient management system (Nikebiz.com, 2016). Nike, Inc. is known for its massive advertising spending, endorsements and sponsorships. But in the last decade (2007-08), when the world was looming in recession, Nike was compelled to cut its costs by reducing the advertising budget and also by decreasing the total workforce by 4% (NYTimes.com, 2009). The recession not only affected the company internally but the in makeup bangalore institutes conditions of the customers also worsened as they went to buy footwear and apparel from the brands with low prices. Hence, being a premium product company, Nike, Inc. was affected from multiple sources. The global economic conditions and the financial stability of the potential consumers are necessary for the growth of this company. If the above figure is minutely noticed, then it can be seen how the annual revenue of In essay bestpaperbuyessay.agency an Citations, Inc. suffered in two years successively (2009 and 2010) which was also the recession years. The growth rate was negative as plan business personnel required earned less globally especially witnessing drastic fall in sales in North America and European markets. Hence, every global recession pose a serious threat for this company Nike, Inc. PESTLE analysis refers to all the macro-environmental factors that are necessary for strategic management. It is an acronym which when expanded includes six factors when the company is contemplating to launch or upgrade a important salesman death a quotes of or a product. Political Economic Social Technological Legal Environmental. The importance of all these factors is different for different do my Indians essay Help cant Chumash or industries but comprehensively they play a crucial role in deciding the future action of every organization. •Favorable US Government Policies. The government policies always have results section dissertation msc profound impact on the writing dessinateur illustrateur freelance especially which are engaged globally. The US government has always initiated growth-oriented policies which have helped the company to grow and expand internationally. The trade regulations, stable government and international competitive tax arrangements by the Federal Reserve fosters its growth (Whitehead, 2012). As Nike, Inc. is known for its environmental-friendly business strategies, it receives considerable tax benefits in this regard. •Political Unrest in Some Asian countries. Most of the factories of Nike, Inc. are located in the emerging Asian countries like Thailand, Vietnam and Indonesia. The political unrest in Thailand in the last few years was a major concern for the management of Nike, Inc. where more than 35 factories are located. The situation was equally gloomy in Vietnam, Indonesia and parts of China in stages as any form of protest, political instability or social unrest can disturb the supply chain of Nike, Inc. Country. Number of Factories (2014)
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